ZAGENO Platform

Amazon for life sciences.

Building a scientific-driven e-commerce platform for researchers who chase after the perfect lab work kits

Abstract

Life sciences still feel clumsy and out-dated nowadays. same applies for the majority of providers and retailers in this category in digital commerce. information is still presented too complicated. no proof is given for working materials. protocols are rarely well documented and usually not scored by researchers after successful experimentation. zageno offers an independent and relevant product comparison platform for life science researchers, enabling scientists to find the right kit for their lab work through smart filtering, enriched with an impartial scientific trust score. zageno acts as a matchmaker between lab scientists and suppliers. call it the amazon for life sciences.

Project Background

life sciences still feel clumsy and out-dated nowadays. same applies for the majority of providers and retailers in this category in digital commerce. information is still presented too complicated. no proof is given for working materials. protocols are rarely well documented and usually not scored by researchers after successful experimentation. ZAGENO offers an independent and relevant product comparison platform for life science researchers, enabling scientists to find the right kit for their lab work through smart filtering, enriched with an impartial scientific trust score. ZAGENO acts as a matchmaker between lab scientists and suppliers. Call it the Amazon for life sciences.

Key design objectives

  • Reduce complexity of information
  • Don’t hide away information relevant to research
  • Allow meaningful comparison of products
  • Ease product search
  • Pin research-relevant information to product information

Design tools and process

  • Rapid prototyping → We build analogue prototypes on chalkboards in order to learn fast. Sketch, erase, adapt, correct, learn. We developed a compelling story that feels real to researchers and vendors and team members. Chalkboarding is way more effective, when the business problems are already defined. We developed the brand and positioning strategy in advance, what helped us to fasten up the UX Design a lot.
  • Atomic Design → We took pictures of all the elements within the single user stories (jobs to be done) and started building the UI elements within a UI-Kit in order to keep the overall Design consistent. From there we scaled the UI elements to bigger contexts, as it’s known from language: letters, words, sentences, stories. We started delivering the smallest assets to the front-end developers and pushed the bigger elements to them whilst they grew.

Enablers → Process — not time — makes the quality within UX/UI Design

Tensions → 10 days to build the platform

Impact

The first version of the platform was released just after three months not least thanks to the insanely talented Dev-Brain at ZAGENO and a Design process that also took into account which design tools and it’s combinations can reduce maximum waste of time.

Lessons learned

  • Create better desirable futures in less time than with GV design sprints.
  • Design is never done. Digital products need a fore-sighted tangible product vision not a well engineered glossed idea.
  • Value should not be valued and thus billed by the time it takes to create it.